Transform your
shopping experience!
The way we shop for furniture is changing, thanks to the latest developments at Harpers Furniture. The family-owned and run furniture business has updated its logo with a contemporary clean feel and an array of colours to illustrate the beauty, flexibility and choice across its stores in Ipswich and at Stonham Barns Leisure & Retail Village. At the same time, the team has been considering how customers experience their stores and have put in place new developments at their Stonham branch to bring a new look and feel to bring something fresh and exciting for their customers old and new.
Whether it's the whole house that needs redecorating, or you're just looking for a new mirror for your bedroom, the excitement of looking for new pieces of furniture is all part of the anticipation of a completed project and a sense of accomplishment! There can be enough stress surrounding how to redecorate without the additional pressure you can feel when you walk into your chosen furniture store. Being faced by a mishmash of furnishings, all spread across the store, without logic or order, can add confusion where you thought there was none! Harpers Furniture is looking to address this disarray by transforming the shopping experience through the new layout at its Stonham store.
Harpers Furniture's original range of cane and rattan furniture for which it has become famous locally, is now complemented by suites of bespoke dining, living and bedroom furniture in oak and pine. To add further touches of style and those final details that truly finish a look, the store is also home to an inviting selection of accessories that make browsing a joy and choosing a dilemma. The new store layout creates a sense of calm and ease, giving customers old and new the chance to enjoy perusing the displays, while imagining how they may work at home.
The Stonham store is being refreshed to allow seamless browsing from room to room, without feeling any pressure to buy or any confusion about the furniture on display or the accessories available. With the team at Harpers Furniture constantly considering and reviewing the customer journey, they had identified that the store layout would benefit from fresh thinking and a new approach. By organising the store flow, they believe that customers will really enjoy their time in-store while they come either for a first viewing to determine what appeals most or for a more thorough visit to make the right selection to improve their home's look and feel. The store's improvements have been accompanied by the development of a brand new car park, to assist customer access and visibility at the Stonham Barns Leisure & Retail Village.